Hundreds of bags were cut and then sewn together.

Sewing the bags to create single pieces of material for upholstering.

Figuring out how to best lay out the bags was a critical step in the process.

Detail of the finished chair.

Finished chairs ready to ship to lucky promotion winners.

Crown Royal Promotional Wing Chairs

Pollin's built and upholstered eight wing chairs using Crown Royal felt bags as the upholstery material.

Click on photo to enlarge.